A focus on empathy, utility and impact.

I'm Craig, a Brand Designer in Austin who thinks like a product designer. I've helped shape products at Google News, Apple, Meta, and Airtable, and I bring that cross-functional, launch-focused mindset to every brand system I build.

My work lives at the intersection of identity and interface. I build distinctive brand worlds backed by scalable design systems, with a track record of moving complex editorial and e-commerce projects from whiteboard to production.

AI speeds up my process with faster iterations, smarter prototyping, and less friction, so I can stay focused on what matters: strategy, user experience, and craft that stands out. I collaborate closely with product and engineering teams to ensure every decision is feasible, measurable, and meaningful.