A focus on empathy, utility and impact.

I'm Craig, a Product Designer in Austin who's shipped digital products for Google News, Apple, Meta, and Airtable.

I specialize in taking complex editorial and e-commerce challenges from concept to launch, delivering scalable design systems, high-converting interfaces, and clear handoffs that engineers love.

My process is hands-on and augmented by AI. I use generative tools to speed up ideation, prototype variations in hours instead of days, and automate repetitive tasks so I can focus on strategy, usability, and craft.

I collaborate closely with product managers and engineers to align design decisions with business goals, technical feasibility, and user needs, ensuring what we ship actually moves the needle.