Bold ideas.
Sharp identities.
Brands that stick.

Bold ideas.
Sharp identities.
Brands that stick.

Bold ideas.
Sharp identities. Brands that stick.

About

Hi, I'm Craig

Hi, I'm Craig

Hi, I'm Craig

Partnering with startups and product teams to turn big ideas into identity systems that feel original, intentional, and unmistakably theirs. Strategy sets the direction, design brings it to life, and the details make it unforgettable.

Partnering with startups and product teams to turn big ideas into identity systems that feel original, intentional, and unmistakably theirs. Strategy sets the direction, design brings it to life, and the details make it unforgettable.

Experience

Outdoorsy

2026

Robinhood

2025

Active Theory

2022

Stink Studios

Stink Studios

Stink Studios

2020

Happy Fun Corp

Happy Fun

2018

2018

2018

Elephant

Elephant

Elephant

2017

2017

2017

Anomaly

Anomaly

Anomaly

2016

2016

2016

NBC News

NBC News

NBC News

2014

©‘25 Workbench of Craig Pierce

©‘25 Workbench of Craig Pierce

©‘25 Workbench of Craig Pierce